B.R.A.I.N. Journal – Generation Y Students in Social Media

B.R.A.I.N Journal.jpgDaniela Popescul and Mircea Georgescu present a new research indexed in B.R.A.I.N. Journal on a very current topic: Generation Y Students in Social Media.

The purpose of this study is to estimate what is known about Generation Y students’ behaviour in Social Media (SM), especially in our country.

The correct identification of their traits is crucial for the academic community, primarily from the perspective of understanding their authentic needs, as beneficiaries of edifying acts, followed by an earnest and consistent adaptation of the offer proposed.

In an elongated literature review, Daniela Popescul and Mircea Georgescu endeavor to determine the reasons for Convivial Media use, their predilections for one medium or another, the way, place and time of SM use, and the Romanian particularities in the general personality portrait observed and explicated by literature.

The researchers bring into discussion the advantages and disadvantages of their intensive Social Media use, show how the time spent in Social Media affects the individuals and the universities, and endeavour to ascertain what their desiderata and expectancies are.

In their opinion, the quandaries treated here are of interest both for edifiers as individuals, and for the universities’ and faculties’ management – especially in a world in which the borderline between the physical and virtual life is becoming more and more arduous to draw.

The issue that generated the conception of this paper is the arduous alignment of the academic offer with the requisites of current students, digital natives who are rather resident in Social Media (SM) than in amphitheatres. These students are described as well educated, internet savvy, and eager to learn, but also as more shallow, skeptical, blunt, critical, cynical, narcissistic, arduous to wow and impatient relative to their predecessors.

They are multitaskers, they filter and consume relevant and interesting information with great speed, have high expectation and are headed to fast achievements.

The Y, Me, Thumb, Next or „Peter Pan” generation consists of individuals who do not opt to grow up, stay home longer than their parents or grandparents did, „want it all” and “want it now”, concretely in cognation to work pay and benefits, vocation advancement professional/personal balance, intriguing tasks and being able to make a contribution to society via their jobs, but in the same time are more tolerant, allegiant and convivial responsible.

As other researchers have described, Social Media (SM) avail digital natives to define and redefine themselves, to satiate their desideratum for autonomy, appreciation and achievement, as well as the desideratum for affiliation and belonging.

Their intrinsic characteristics are augmented by SM, which adds more challenges and dilemmas to their personality portrait definition.

The first step towards solving this quandary is a solid review of what people know about Generation Y students, especially in our country. The correct identification of their traits is crucial for the academic community, primarily from the perspective of understanding their authentic needs, as beneficiaries of edifying act, followed by an earnest and consistent adaptation of their offer. In an elongated literature review, Daniela Popescul and Mircea Georgescu endeavour to answer the following general questions:

Do Generation Y students use Social Media? What are their predilections for one media or another? How do they utilize SM implements, for how long and from where? How much do we genuinely know about their behaviour? Are there any imperfections/particularities/irregularities in the general personality portrait observed and explained by literature? What are the advantages and disadvantages of their intensive SM use? How does the time spent in SM affect the individuals and the universities? What do they expect from us?

Read more here!

Diana-Elena Melinte